Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen los ntawm Jessica Yang - WeBranding Global

Qhov qauv tsim Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen los ntawm Jessica Yang - WeBranding Global yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen

los ntawm Jessica Yang - WeBranding Global

Tus Neeg Siv: WeBranding Global

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,962

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141987

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen

Heivy yog ib qho kev tsim thoob ntim thiab lub cim ntawm lub npe (brand identity) rau ib pawg khoom dej haus collagen. Pawg khoom no muaj tsib yam khoom uas hu ua Lullaby, Uplift, Revive, Fortify thiab Protect. Txhua lub raj mis muaj nws tus kheej cov xim thiab qauv (patterns) los qhia txog qhov qab zib txawv, tab sis qhov tsim qauv (layout) sib koom ua kom tag nrho cov khoom sib xws thiab koom ua ke. Cov dej haus no muaj nyob rau hauv cov raj mis iav uas ntev 35 x 35 x 107 hli-mi-tawj, tsim los ntawm cov khoom siv rov qab siv tau 100%. Lub hom phiaj ntawm qhov kev tsim no yog los qhia lub npe (brand) muaj ib co lus qhia meej thiab ruaj khov txog kev noj qab haus huv thiab muaj zog.

Qhov Lees Paub

Txog A' Design Award Tooj

Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Heivy Kev Tsim Thoob Ntim Cov Dej Haus Collagen ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Qhov Loj & Ntim: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Cov Ntsiab Lus: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Thev Naus Laus Zis Tsim Khoom: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Kev Sib Tw Tsim Qauv: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Kev Tshawb Fawb: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Kev Txhawb Siab: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Lub Sij Hawm Ua Hauj Lwm: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Txheej Txheem Ua Hauj Lwm: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Cov Tswv Cuab Pab: Creative Director: Jessica Yang
WBG Creative Team