Nikasi Lub Thawv Ntim Fwj Npias by Tiger Pan

Nikasi Lub Thawv Ntim Fwj Npias by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Nikasi Lub Thawv Ntim Fwj Npias

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Nikasi Lub Thawv Ntim Fwj Npias

Nikasi yog ib qho kev tsim thawv ntim rau ib hom npias dawb qib siab. Lub caj dab fwj raug txaug ua peb sab thiab muaj ib daim duab geometric ua kom tawm ntawm Ninkasi, uas raug piav hauv dab neeg tias yog thawj tus poj vaj saub ntawm kev cub npias. Lub cev fwj raug muab txhuam ib feem, thiab daim ntawv lo uas tawm siab raug tsim kom zoo li lub tsho ntev ntawm tus poj vaj saub. Es tsis txhob vam khom rau daim ntawv lo luam nkaus xwb, lub fwj iav uas raug txaug ua duab yog qhov muab tus kheej rau cov npias. Lub fwj ntsuas tau 63 mm dav, 63 mm tob thiab 225 mm siab. Kev sim ua ntau zaus thiab kev tsim qauv peb sab ua rau kev tsim tawm coob tau muaj peev xwm ua tau.

The Recognition

About the A' Design Award Nyiaj

Nikasi Lub Thawv Ntim Fwj Npias yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Nikasi Lub Thawv Ntim Fwj Npias xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nikasi Lub Thawv Ntim Fwj Npias yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan