Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav los ntawm Tiger Pan

Qhov qauv tsim Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav los ntawm Tiger Pan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav

los ntawm Tiger Pan

Tus Neeg Siv: Yunnanbaiyaogroup Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

20,110

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #145832

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav

Yunnan Baiyao yog qhov tsim khoom rau ib cov khoom mem hniav rau cov menyuam yaus. Tus cim ntawm lub npe yog ib tug menyuam huab, uas tau txhawb siab los ntawm lub npe ntawm cov khoom, uas yun txhais tau tias huab. Tus cim no tshwm sim nrog ntau hom sib hais lus qhia txog hnub nyoog sib txawv. Cov duab yog kos raws li ib hom kos duab menyuam yaus kom nyiam cov niam nyob rau saum txee. Cov thawv haum rau tso nyob rau saum txee txhua yam sib npaug thiab ncej, thiab cov thawv strawberry sib koom ua ke los tsim ib daim duab strawberry loj dua. Cov khoom tsim los ntawm PLA, uas yuav tsim tau raws li ob mus rau kaum lub hlis.

Qhov Lees Paub

Txog A' Design Award Tooj

Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yunnan Baiyao Cev Tooj Rau Cov Mem Hniav ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Qhov Loj & Ntim: Width 46mm x Depth 39mm x Height 159mm
Cov Ntsiab Lus: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Thev Naus Laus Zis Tsim Khoom: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Kev Sib Tw Tsim Qauv: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Kev Tshawb Fawb: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Kev Txhawb Siab: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Lub Sij Hawm Ua Hauj Lwm: The project lasts 2 months, designed in Shenzhen
Txheej Txheem Ua Hauj Lwm: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Cov Tswv Cuab Pab: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Kev Qhuas Duab: Tiger Pan