Qhov qauv tsim Golden Cat Npias los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Golden Cat Npias

los ntawm Jin Zhang

Tus Neeg Siv: InBev jinlongquan beer (Hubei) Co., Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,145

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #146768

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Golden Cat Npias

Qhov no yog npias rau hmo noj. Tus tsim qauv tau xaiv cov miv uas cov neeg siv khoom nyiam heev los ua cov duab tseem ceeb rau kev tsim, kom cov npias tuaj yeem tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom sai thaum nce kev sib raug zoo. Nyob rau tib lub sijhawm, tus miv uas nyiam ua haujlwm hmo ntuj yog qhov zoo sib xws nrog lub sijhawm noj (hmo ntuj noj) qhov chaw ntawm cov cawv no. Thaum kawg, tus tsim qauv kuj siv cov qauv European classic rau kev kho kom zoo nkauj, ua rau tag nrho cov npias daim ntawv lo tag nrho ntawm delicacy.

Qhov Lees Paub

Txog A' Design Award Hlau

Golden Cat Npias yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Golden Cat Npias xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Golden Cat Npias tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Qhov Loj & Ntim: Width 58mm x Depth 58mm x Height 188mm
Cov Ntsiab Lus: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Thev Naus Laus Zis Tsim Khoom: Glass bottle sticker
Kev Sib Tw Tsim Qauv: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Kev Tshawb Fawb: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Kev Txhawb Siab: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Lub Sij Hawm Ua Hauj Lwm: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Txheej Txheem Ua Hauj Lwm: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.