Mouled Bonbon Ntim Khoom Raws Lub Caij los ntawm Kamal Rizk - Bold Branding

Qhov qauv tsim Mouled Bonbon Ntim Khoom Raws Lub Caij los ntawm Kamal Rizk - Bold Branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Mouled Bonbon Ntim Khoom Raws Lub Caij

los ntawm Kamal Rizk - Bold Branding

Tus Neeg Siv: Voila Dessert shop

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,234

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147557

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mouled Bonbon Ntim Khoom Raws Lub Caij

Qhov no yog ib qho qauv tsim ntim khoom rau cov khoom qab zib txiv ntoo qhov loj li bonbon tshwj xeeb uas tsuas yog ua rau lub caij Mouled xwb. Lub tswv yim tsim qauv yog raws li tus duab ntawm ib lub bonbon uas qhwv cia thiab hloov kho kom haum rau qhov ntev ntawm lub raj. Tus tsim qauv tau ua kom yooj yim cov kev ua koob tsheej Mouled ib txwm muaj mus ua cov cim tseem ceeb me me siv cov kab geometric kom meej. Nws tau tsim Tus Menyuam Roj Hmab, Tus Tub Rog, Tus Nees, Qhov Muag Phem, thiab Tus Nquab nrog cov xim ci ntsa iab. Siv tus qauv geometric tib yam, nws tau tsim cov ntawv Mouled Bonbon tuab tuab coj lub tswv yim los sib koom ua ke. Cov Mouled Bonbon no yog ib txoj kev niaj hnub ntawm kev ua koob tsheej qub ib txwm muaj.

Qhov Lees Paub

Txog A' Design Award Hlau

Mouled Bonbon Ntim Khoom Raws Lub Caij yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mouled Bonbon Ntim Khoom Raws Lub Caij xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mouled Bonbon Ntim Khoom Raws Lub Caij tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Qhov Loj & Ntim: Tube Width 100 x Diameter 100 x Height 270
Cov Ntsiab Lus: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Thev Naus Laus Zis Tsim Khoom: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Kev Sib Tw Tsim Qauv: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Kev Tshawb Fawb: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Kev Txhawb Siab: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Txheej Txheem Ua Hauj Lwm: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Cov Tswv Cuab Pab: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Kev Qhuas Duab: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022