Nutrili Kev Tshuaj Xyuas Lub Npe los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Nutrili Kev Tshuaj Xyuas Lub Npe los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Nutrili Kev Tshuaj Xyuas Lub Npe

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Nutrili

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

17,523

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147623

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Nutrili Kev Tshuaj Xyuas Lub Npe

Cov khoom qab zib, cov txiaj ntsig tsis tuaj yeem pom. Nutrili yog txhua yam hais txog kev nqa cov khoom zoo, ntuj thiab ruaj khov. Cansu Dagbagli Ferreira tau ua haujlwm rau kev tsim cov khoom lag luam pom tus kheej thiab ntim cov qauv tsim. Lub ntsej muag lub ntsej muag embodies tus hluas thiab niaj hnub tus ntsuj plig ntawm lub hom, nrog nws txoj kev ua siab tawv. Zuag qhia tag nrho, nws yog qhov kev xav ntawm lub hom phiaj tus kheej thiab qhov tseem ceeb. Lub ntim tsim tsis yog tsuas yog txaus nyiam tab sis kuj tseem xav tau crafted los thov rau cov neeg tuaj saib lub hom phiaj. Kev siv cov xim vibrant thiab typography loj sib txuas lus lub hom phiaj tsom rau cov khoom xyaw ntshiab thiab huv.

Qhov Lees Paub

Txog A' Design Award Hlau

Nutrili Kev Tshuaj Xyuas Lub Npe yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Nutrili Kev Tshuaj Xyuas Lub Npe xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Nutrili Kev Tshuaj Xyuas Lub Npe tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Qhov Loj & Ntim: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Cov Ntsiab Lus: supplements, vitamins, collagen, label, packaging, design
Thev Naus Laus Zis Tsim Khoom: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Kev Sib Tw Tsim Qauv: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Kev Txhawb Siab: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Lub Sij Hawm Ua Hauj Lwm: 3 months, Istanbul & Dubai
Txheej Txheem Ua Hauj Lwm: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Cov Tswv Cuab Pab: Designer: Cansu Dagbagli Ferreira
Kev Qhuas Duab: Photography: Lara Zankoul + Büşra Sarıoğlu