Namito Duab Tus Cwj Pwm Khoom Ua Si Art by Ge Zhang

Namito Duab Tus Cwj Pwm Khoom Ua Si Art by Ge Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

KubKev Tshaj Tawm· 2023

Namito Duab Tus Cwj Pwm Khoom Ua Si Art

by Ge Zhang

Client: Ge Zhang

A' Design Award Kub Winner in Kev Tshaj Tawm Category

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Verified Award Winner

Verify Award Status for #149033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Namito Duab Tus Cwj Pwm Khoom Ua Si Art

Namito yog ib tug duab khoom ua si art virtual uas tsim los siv rau kev lag luam. Namito yog ib tug ntxhais uas muaj daim di ncauj zoo li txiv peach, cov plaub hau liab zoo li nceb thiab lub kaus mom zoo li pob ntseg luav. Nws hnav ib lub tsho liab thiab sawv nrog nws ob txhais tes hauv hnab ris thiab nws ob lub qhov muag kaw. Nws daim di ncauj nphoo tawm ua ob lub plawv thiab tus ntawv X, uas yog lub cim ntawm kev hlub lub ntiaj teb thaum tsis lees txais tej yam phem. Tus cwj pwm no tshwm sim hauv cov duab, cov yeeb yaj kiab, cov kev nthuav qhia thiab cov khoom luam tawm. Namito yog tsim los txo kev nyuaj siab hauv hlwb thiab txhawb kom tib neeg ua lawv tus kheej.

The Recognition

About the A' Design Award Kub

Namito Duab Tus Cwj Pwm Khoom Ua Si Art yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Namito Duab Tus Cwj Pwm Khoom Ua Si Art xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Namito Duab Tus Cwj Pwm Khoom Ua Si Art ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.