Pinna Olive Oils Daim Ntawv Lo los ntawm Giovanni Murgia

Qhov qauv tsim Pinna Olive Oils Daim Ntawv Lo los ntawm Giovanni Murgia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Pinna Olive Oils Daim Ntawv Lo

los ntawm Giovanni Murgia

Tus Neeg Siv: Fratelli Pinna

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,198

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150744

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pinna Olive Oils Daim Ntawv Lo

Cov qauv tsim rau cov roj txiv roj fwj no muaj qhov me me thiab huv si, tsuas yog tus cwj pwm los ntawm qhov sib txawv siab ntawm cov dawb ntawm lub raj mis thiab cov xim xaiv ntawm cov ntsiab lus ntawm daim ntawv lo. Qhov project aims los tsim ib tug niaj hnub, tsawg heev thiab txaus siab tsim los mus rau kis lub zeem muag ntawm Fratelli Pinna, ib tug sib npaug ntawm qhov tseem ceeb ntawm innovation nrog rau qhov tseem ceeb ntawm lub hauv paus rau hauv av. Qhov kev sib cais tsis sib xws no tau nthuav tawm los ntawm qhov pom kev ua piv txwv tshwm sim los ntawm kev ua haujlwm ntawm Sardinian tus tsim thiab tus kws kos duab Eugenio Tavolara.

Qhov Lees Paub

Txog A' Design Award Tooj

Pinna Olive Oils Daim Ntawv Lo yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pinna Olive Oils Daim Ntawv Lo xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pinna Olive Oils Daim Ntawv Lo ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Qhov Loj & Ntim: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Cov Ntsiab Lus: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Thev Naus Laus Zis Tsim Khoom: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Kev Sib Tw Tsim Qauv: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Kev Tshawb Fawb: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Kev Txhawb Siab: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Lub Sij Hawm Ua Hauj Lwm: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Txheej Txheem Ua Hauj Lwm: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Cov Tswv Cuab Pab: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Kev Qhuas Duab: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023