Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus los ntawm Hui Tu

Qhov qauv tsim Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus los ntawm Hui Tu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus

los ntawm Hui Tu

Tus Neeg Siv: Hungkung University

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

10,261

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152030

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus

Kanpai yog ib qho kev tsim ntim cev rau kua txiv qab zib citrus tsim tawm hauv Taichung City, Taiwan. Taichung City yog thaj chaw loj tshaj plaws hauv Taiwan uas cog cov txiv citrus, tab sis kua txiv qab zib citrus hauv thaj chaw ntawd tsis muaj ntau, yog li lawv tau tsim ib txoj kev ua tshiab rau qhov kua haus no. Lub npe Kanpai txhais tau hais tias "haus kom tas" ua lus Suav thiab qhia txog kev zoo siab lossis kev ua koob tsheej. Cov duab geometric ntawm cov txiv tankan thiab ponkan citrus ua cov cim tseem ceeb rau qhov kev ntim cev no. Cov ntsuab ntawm daim tawv txiv citrus tau tso tawm los ntawm kev siv partial glazing thiab kev nthuav. Lub thawv ntim ntawd muaj qhov ntev dav siab yog 80 by 80 by 240 millimetres.

Qhov Lees Paub

Txog A' Design Award Hlau

Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Kanpai Kev Ntim Cev Kua Txiv Qab Zib Citrus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Qhov Loj & Ntim: 80 x 80 x 240 mm
Cov Ntsiab Lus: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Thev Naus Laus Zis Tsim Khoom: pet three dimensional printing, partial glazing & punching.
Kev Sib Tw Tsim Qauv: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Kev Tshawb Fawb: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Kev Txhawb Siab: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Lub Sij Hawm Ua Hauj Lwm: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Txheej Txheem Ua Hauj Lwm: Chill, Twist-off and Kanpai.
Cov Patent: Copyrights Hui Tu, 2022.
Kev Qhuas Duab: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022