Big N Ben Cov Ntim Khoom Dej Khov Qab Zib by Mohsen Koofiani

Big N Ben Cov Ntim Khoom Dej Khov Qab Zib by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Big N Ben Cov Ntim Khoom Dej Khov Qab Zib

by Mohsen Koofiani

Client: Big N Ben

A' Design Award Hlau Winner in Ntim Khoom Category

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Colors

The Design

About Big N Ben Cov Ntim Khoom Dej Khov Qab Zib

Tus qauv tsim no muaj cov xim zoo nkauj ntxim nyiam. Kev siv cov qauv tsim thaum ub thiab cov xim sib txawv nrog rau cov duab paub zoo ntawm tebchaws Askiv, uas raug kos rau hauv txoj kev yooj yim, thiab txhua tus muaj zaj dab neeg sib txawv los qhia, yog ib feem ntawm cov yam ntxwv ntawm cov qauv tsim no. Nws zoo li cov duab tab tom piav ib zaj dab neeg thiab tab tom nrhiav ib yam dab tsi. Cov qauv tsim no sawv cev rau lub npe hom thiab nws lub tebchaws. Ntawm ib sab ntawm lub ntim khoom, hom khoom thiab nws cov ntsiab lus raug qhia ncaj qha.

The Recognition

About the A' Design Award Hlau

Big N Ben Cov Ntim Khoom Dej Khov Qab Zib yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Big N Ben Cov Ntim Khoom Dej Khov Qab Zib xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Big N Ben Cov Ntim Khoom Dej Khov Qab Zib tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani