Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce by Hangzhou Maogeping Technology Co., Ltd

Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce

by Hangzhou Maogeping Technology Co., Ltd

Client: Hangzhou Maogeping Technology Co., Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce

Blooming Flowers Seeking yog ib lub thawv khoom plig ntim tshuaj pleev ib ce uas tau kev tshoov siab los ntawm kab lis kev cai Suav thaum ub thiab los ntawm cov khoom khaws cia hauv Palace Museum. Cov thawv no muab ua los ntawm cov ntaub nyias dawb zoo li hub av porcelain thiab muaj ib lub cim zaj rau ceg kaum uas muaj cov npoo kub. Cov duab miv hauv vaj loog vajntxwv, npauj npaim thiab paj txiv duaj los kho kom lub thawv zoo nkauj. Cov raj pleev di ncauj thiab raj pleev plaub muag muaj cov paj ntaub sawv ntxhab peb sab uas pab tiv thaiv kev nplua thiab tsis tshuav lub cim ntiv tes. Sab hauv ua zoo li lub tais rub tawm qhia ib daim ntawv dov uas muaj cov duab huab thiab nthwv dej hiav txwv. Muaj ib daim iav ntsia ua ke thiab ib tug kav tuav ua tawv ua rau lub thawv yooj yim nqa mus los.

The Recognition

About the A' Design Award Nyiaj

Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Blooming Flowers Seeking Lub Thawv Khoom Plig Ntim Tshuaj Pleev Ib Ce yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
Dimensions & Packaging: product dimensions, 215 mm x 220 mm x 295 mm
Tags: Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
Production Technology: These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
Design Challenge: Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
Research: With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
Inspiration: This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
Project Duration: The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
Operation Flow: The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
Team Members: Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li