Ling Lie Vodka Kev Ntim Khoom Vodka by Laizhou Distillery

Ling Lie Vodka Kev Ntim Khoom Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Ling Lie Vodka Kev Ntim Khoom Vodka

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #154182

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Colors

The Design

About Ling Lie Vodka Kev Ntim Khoom Vodka

Ling Lie Vodka yog ib qho kev tsim ntim lub raj mis rau cov cawv dawb uas tsim hauv Qionglai, Sichuan. Lub duab tau txais kev tshoov siab los ntawm cov Roob Daus Xiling, qhov chaw uas cov khoom siv nyoos los ntawm. Cov nqaij ntawm nplooj ntawv uas nkhaus nkhaus ua rau nco txog cov npoo pob zeb thiab kev kos duab xim ntawv Suav. Lub raj mis yog tsim los ntawm iav dawb crystalline uas pom kev zoo heev, nrog rau lub hau luam ntawv screen thiab daim ntawv lo uas ua tiav nrog kev nias kub thiab nyiaj rau ntawm cov ntawv uas tsis puas tsuaj rau ib puag ncig. Cov kab nkhaus me me pab tuav tau yooj yim dua, thiab lub caj dab ntev me me txwv cov cua nkag mus rau hauv lub raj mis, yog li cov cawv tuaj yeem khaws cia thiab siv tau ntau zaus.

The Recognition

About the A' Design Award Nyiaj

Ling Lie Vodka Kev Ntim Khoom Vodka yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ling Lie Vodka Kev Ntim Khoom Vodka xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ling Lie Vodka Kev Ntim Khoom Vodka yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke