Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin by Laizhou Distillery

Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin

Jiao Yu Gin yog ib qho kev tsim lub thawv ntim rau cov cawv gin uas raug tsim nyob rau Sichuan, Suav teb. Lub fwj iav xiav ntsuab li ntuj muaj lub cev nqaim khoov thiab muaj cov duab tawv ua qauv ntos xyoob nyob rau saum nws daim npoo. Cov duab tawv no hais txog kev coj noj coj ua ntawm kev ntos xyoob hauv cheeb tsam Sichuan thiab Chongqing. Daim npoo tawv no ua rau tuav tau yooj yim thiab hnov tau ntau txheej thaum kov. Daim ntawv lo uas ua los ntawm ntawv xyoob uas lwj tau raws caj ces qhia cov ntaub ntawv txog cov khoom nrog ib qho qauv teeb tsa uas pom tseeb thiab muaj cov xim sib txawv. Ib lub hau ntoo oak kaw lub fwj thiab pab tau kom kaw tau lub fwj dua tom qab txhua zaus haus. Lub iav, daim ntawv lo thiab lub hau ntoo yeej muab siv dua tshiab tau (recycle).

The Recognition

About the A' Design Award Nyiaj

Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jiao Yu Gin Lub Thawv Ntim Fwj Cawv Gin yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen