Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv by Giovanni Murgia

Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv

by Giovanni Murgia

Client: Cala di Seta

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv

Cov Ntawv Ntawm Phau Ntawv: Txoj haujlwm no lub hom phiaj yog los tsim ib qho kev tsim kho zoo nkauj, niaj hnub, thiab yooj yim los qhia txog qub txeeg qub teg ntawm lub tsev ua cawv no, uas tau tsim tsa xyoo 1932, nyob rau hauv kev sib npaug ntawm cov txiaj ntsig ntawm kev tsim kho tshiab nrog qhov tseem ceeb ntawm kev muaj hauv paus hauv av. Qhov kev sib txuas no raug qhia los ntawm ib qho kev tsim kho ntawv lo uas nyiam heev. Cov ntawv lo yog tsim los ntawm daim ntawv xws li Fasson Cotton los ntawm Avery Dennison thiab cov kev txhim kho xws li kub foil thiab metallic pantones los tsim ib txoj haujlwm uas tuaj yeem qhia txog qhov meej mom thiab kev ua cawv ib txwm ntawm lub tsev ua cawv no.

The Recognition

About the A' Design Award Tooj

Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cala di Seta 932 Kev Ua Haujlwm Tseem Ceeb: Cov Ntawv Lo Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags: wine, label design, debossing, hystoric
Production Technology: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents: Copyrights belong to Cantina di Calasetta
Team Members: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene