Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam by Rachel Tsang

Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam by Rachel Tsang is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

NyiajKev Tshwm Sim· 2024

Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam

by Rachel Tsang

Client: Hong Kong Trade Development Council

A' Design Award Nyiaj Winner in Kev Tshwm Sim Category

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Colors

The Design

About Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam

Centrestage yog ib qho rooj sib ntsib lag luam kev zam uas muaj nyob rau ntawm Hong Kong Convention and Exhibition Centre. Qhov kev tshwm sim plaub hnub no siv thaj chaw dav 11,000 square metres thiab raug faib ua plaub thaj tsam raws li kev noj qab haus huv ntawm lub cev, kev sib raug zoo, ib puag ncig thiab sab ntsuj plig. Lub tsev nthuav qhia uas dav 7,200 square metres muaj cov rooj nthuav qhia ntawm cov neeg koom, ib qho chaw ncig me thiab ib thaj chaw nthuav qhia kev zam. Lub theem loj kheej kheej muaj ib daim phab ntsa video 180 degrees, dav 47 metres, puag ncig thiab muaj chaw zaum rau ntau tshaj 600 tus qhua. Ib daim ntaub hlua LED siab ob theem thiab cov paj nthuav qhia uas txav tau ntxiv kev txav mus los rau qhov chaw.

The Recognition

About the A' Design Award Nyiaj

Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Centrestage 2023 Rooj Sib Ntsib Lag Luam Kev Zam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hong Kong Trade Development Council presents the 8th edition of Centrestage, Asias premier fashion event this year. The combination of exquisite venue designs, carefully curated decor, and innovative technology draws 7,700 worldwide buyers, who visit and make purchases. This is a sophisticated platform for fashion designers, allowing them to share their unique vision, promote design trends, and launch fashion brands.
Dimensions & Packaging: The Centrestage at Hong Kong Convention and Exhibition Center redefines creativity and immersive fashion experiences. Spanning over 11,000 sqm, the fairground is divided into four distinct zones: Environment Wellness, Spiritual Wellness, Social Wellness, and Physical Wellness, to promote fashion from all regions. The groundbreaking design of a 2 story LED string curtain display allows an interactive and dynamic experience for visitors. The round stage layout features a 180 degree, 47m wide video wall, together with an uplifted audio and lighting system, offering an unparalleled immersive show experience for over 600 guests.
Tags: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, FASHIONALLY, CreateHK, Elite, YDC
Production Technology: Centrestage offered an immersive fashion show experience with mega sized LED video wall showing AI generated videos to enhance the visual experience. It also served as a stunning backdrop to support multiple fashion shows during the event. In addition, the dynamic and visually striking display, including an oversized LED string curtain wall, kinetic floral decorations, and interactive fashion walls, captivated audiences, generated social media buzz, and delivered memorable events.
Design Challenge: Planning and integrating the AI elements into a physical fair present a set of unique challenges. Our team need more time and new skillset to manage technical integration, quality assurance, real-time adaptability, and maintaining artistic integrity. We also need to ensure in sync with the exhibition theme Radiant Wellness, objective and functional needs for all exhibitors and fashion show designers. Addressing these challenges requires a multidisciplinary approach, involving collaboration between AI experts, video production specialists, artists, technical teams as well as event contractors to overcome these challenges and harness the potential of AI visuals for captivating show experiences.
Research: The research abstract is focusing on the four dimensions of wellness, namely Physical, Social, Environmental, and Spiritual. We seek for the relevant elements for each dimension and interplay in achieving a well-balanced lifestyle and sustainability. This year we utilize the AI technology to inspire and contribute to the design, curation, and presentation of this event. Based on the concept of Radiant Wellness, we integrate the AI generated models together with designers collection and bring newness to our audience. The use of AI also transforms traditional fashion shows with a more vibrance LED and visuals effect to enhance creativity and spectacle.
Inspiration: It is time to rebound after the covid pandemic. We would like to build a culture of well-being and re-develop our body, mind, and spirit. The design of Radiant Wellness is a concept with four dimensions of wellness, including Physical, Social, Environmental, and Spiritual. The overhead kinetic floral display, together with the three distinct color lily pad photo booths promotes a refreshing, healthy, and sustainable experience. Additionally, the 2 story LED string curtain integrated with the AI-generated models wall becomes a vibrant platform to showcase the designers collections.
Project Duration: Centrestage, a 4 day fashion event held from 6th to 9th September 2023, was organized by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre (HKCEC). The creative team spent a total of 5 months, from the initial briefing to the onsite completion, ensuring an exceptional execution of the event.
Operation Flow: Centrestage is divided into two main parts: The Exhibition Hall and the Main Stage for Fashion Show Performance. The 7,200 sqm Exhibition Hall includes strategically designed booths, a mini parade, and a fashion presentation area to accommodate multiple exhibitors and provide a comfortable browsing experience for attendees. Meanwhile, the unusual circular main stage layout with a mega LED screen enhances visibility and allows dynamic movement for the models. It offers an intimate experience for audiences and enhanced interaction.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council