Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral by Peng Guozhi

Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral

Hangzhou Scenery yog ib pawg kev ua hnab thoob rau dej mineral raws li lub raj mis iav. Lub raj mis ntawd ntsuas 60 mm dav, 60 mm tob thiab 210 mm siab, thiab tuaj yeem ntim tau 318 milliliters. Lub duab yaig txhawb kom nyob ntawm txhais tes yooj yim. Iav raug siv es tsis yog plastic, yog li ntawd lub raj mis thiaj rov qab siv tau thiab txo tau kev pov tseg. Cov ntawv qhia raug tsim los ntawm kev luam ntawv siv cua kub (heat transfer printing) thiab npog thaj chaw loj ntawm lub iav. Cov duab qhia txog cov chaw tseem ceeb hauv Hangzhou, Tuam Tshoj, xws li West Lake, Grand Canal thiab Xixi National Wetland Park.

The Recognition

About the A' Design Award Tooj

Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi