Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub by Chushan Design

Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub

Prominent Chicheng yog ib qho tsim qauv hnab khaws khoom nyiaj kub uas tau txais kev tshoov siab los ntawm kab lig kev cai tooj liab Suav teb. Lub npog muaj duab luam ntaub qhia tus kav (tiger token) uas nqa cim keeb kwm ntawm kev tsim txom siab thiab kev tiv thaiv. Ntoo, ntawv, tawv tsiaj, ntaub thiab hlau xyaw ua ke, thiab siv laser sau cim rau hauv kev tsim khoom. Lub qauv ua raws li txoj kev sib txuas ntoo ib txwm los (mortise and tenon), yog li lub thawv yeej tuaj yeem sib txuas ua ke, muab tawm thiab khaws cia yooj yim heev. Cov kotaw txhawb khoom zoo nkauj pab kom khaws tau ntau lub thawv sib txuas rau saum. Muaj ib lub hnab khaws khoom tawv tsiaj, ib daim rooj tso khob thiab ib lub khoos tswb siv tau ntau yam kev siv nrog rau hauv.

The Recognition

About the A' Design Award Tooj

Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Prominent Chicheng Kev Ua Hnab Khaws Khoom Nyiaj Kub ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design