Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj by PepsiCo Design and Innovation

Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Hlau Winner in Ntim Khoom Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj

Doritos Solid Black 2023 yog qhov tsim khoom thoob plaws khoom noj tsawg tsuas muaj xwm txheej ua tsim los rau ib qho kev pab cuam ntawm lub npe khoom noj me me uas txhawb cov neeg tsim tshiab thiab cov neeg hloov kho ntawm haiv neeg Dub. Cov khoom sib txuas txhua xyoo no tau raug nthuav dav mus ua ib lub platform kev koom tes uas qhia txog cov kws duab Dub. Daim duab kos tau ua los ntawm Mz. Icar, ib pawg kws kos duab sib txuas ntau txoj kev kawm uas tsis qhia npe, feem ntau muaj cov poj niam Dub ua tswj hwm. Tom qab ntawd daim duab no tau raug nthuav dav mus ua ib lub tswv yim qauv pom kev ua ke, siv nws cov xim thiab duab rau saum thoob plaws khoom, ib pob khoom rau cov neeg muaj koob npe (influencer kit) thiab khoom lag luam. Lub pob khoom no muaj daim duab peb sab (pyramid) uas tau txais kev pom zoo los ntawm lub npe peb ceg (triangle) ntawm lub npe khoom no.

The Recognition

About the A' Design Award Hlau

Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Doritos Solid Black 2023 Kev Thoob Plaws Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release