Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus by PepsiCo Design and Innovation

Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus

Mirinda Global Refresh yog qauv tsim hnab thoob rau khoom haus uas tsim los rau ib lub npe khoom haus muaj cov roj hu (carbonated soft drink). Daim hnab thoob no ua rau lub npe khoom muaj ib qho kev txawv thiab tshiab tshaj ntawm lwm cov khoom haus muaj cov roj hu. Cov duab thiab yam ntxwv tsim los muaj zog, tsim tshiab, thiab muaj kev tsim kho hu siab, tsim los raws li cov hluas, cov neeg nyiam siv cuab yeej digital thiab nyiam saib duab zoo nkauj. Qauv tsim no kuj qhia txog keeb kwm ntawm lub npe khoom uas ibtxwm muaj cov qab zib txiv hmab txiv ntoo tshiab thiab txaus ceeb toom. Daim ntawv tsim tshiab no muaj lub hom phiaj los tsim kom sawvdaws paub txog lub npe khoom ntau zuj zus thiab pab kom lub npe khoom sawv tshaj plaws hauv kev lag luam tam sim no.

The Recognition

About the A' Design Award Hlau

Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mirinda Global Refresh Kev Ua Hnab Thoob Rau Khoom Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release