Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me by Olha Takhtarova

Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me

by Olha Takhtarova

Client: SOTB and D

A' Design Award Hlau Winner in Ntim Khoom Category

15,600

Verified Award Winner

Verify Award Status for #160663

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Colors

The Design

About Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me

Fruit Bar yog ib qho kev tsim ntim rau ib pawg ntawm cov khoom noj me uas tsim los ntawm qhov xwm txheej ntuj. Cov khoom noj no tsim los ntawm cov txiv ntoo qhwv tawv, txiv hmab txiv ntoo, thiab noob qoob, tsis muaj tshuaj ntxiv rau kev tsim. Txhua hom, suav nrog apricot, figs, plum, dates thiab multifruit, tau muab tso rau hauv ib lub thoob uas ntev 140 dav 130 millimeters. Cov xim ci ntsa iab hloov mus los hauv xim quav txiv, xim kav txiv, xim ntsuab, xim xiav thiab xim liab faib cov hom sib txawv rau saum khoob khaws khoom. Cov duab kos ua cim sawv cev rau txhua hom txiv thiab qhia txog zog thiab kev zoo siab. Ib lub cim (logo) tshwj xeeb tau tsim rau txhua yam khoom kom pab txhawb kev sai paub tam sim thiab muab lub npe (brand) muaj cwj pwm phooj ywg.

The Recognition

About the A' Design Award Hlau

Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Fruit Bar Zaub Mov Ntim Rau Cov Khoom Noj Me tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.