Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv los ntawm Shen Duan

Qhov qauv tsim Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv los ntawm Shen Duan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv

los ntawm Shen Duan

Tus Neeg Siv: Eco Surecare

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,098

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160696

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv

Eco Surecare yog kev tsim qauv ntim khoom rau poj niam cev ris hnav sab hauv. Qhov kev ntim khoom no siv tus qauv yooj yim tsis nyias, muaj cov xim zoo nkauj thiab cov kab ncaj ncees tuab tsim. Lub qauv tsim los ntawm ib daim me ntsis xwb thiab muaj kev sib txuas tsis siv kua txuas, uas pab txo tswv yim khoom siv. Cov pem hauv ntej ntawm lub thawv tsim los ua ib lub duab peb ceg, yog li cov thawv thiaj li muab sib txawv rov qab thiab txo qhov chaw thauj khoom kwv yees li ib feem tsib. Cov ntawv siv tau muaj peev xwm rov qab siv thiab tsuas yog puas tau siv. Muaj daim ntawv qhia txog kev noj qab haus huv luam nyob rau sab hauv lub thawv thiab pom tau thaum qhib lub thawv.

Qhov Lees Paub

Txog A' Design Award Hlau

Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Eco Surecare Kev Ntim Khoom Rau Ris Hnav Sab Hauv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Qhov Loj & Ntim: Width 168mm x Depth 32mm x Height 150mm
Cov Ntsiab Lus: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Thev Naus Laus Zis Tsim Khoom: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Kev Sib Tw Tsim Qauv: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Kev Tshawb Fawb: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Kev Txhawb Siab: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Txheej Txheem Ua Hauj Lwm: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Kev Qhuas Duab: Photographer/Designer Shen Duan