Ken14 Kev Ntim Npias los ntawm China Resources Snow Breweries

Qhov qauv tsim Ken14 Kev Ntim Npias los ntawm China Resources Snow Breweries yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Ken14 Kev Ntim Npias

los ntawm China Resources Snow Breweries

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,826

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163372

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ken14 Kev Ntim Npias

Ken 14 yog kev ntim khoom tsim los rau ib hom npias uas muab cov qeb (barley) hauv lub tebchaws los ua. Qhov kev tsim no muab qhov chaw zoo nkauj ntawm cov teb qeb hauv Hulunbuir los ua ib qho duab abstract, siv cov xim dawb, ntsuab thiab kub los qhia txog kev loj hlob ntawm cov qeb txij thaum yog nyuag zaub mos mus txog thaum siav. Qhov kev teeb tsa thiab cov ntawv ua raws li tus qauv ntawm cov ntawv xov xwm Suav qub, uas pab kom nyeem tau yooj yim. Cov ntaub ntawv siv muaj xws li ib hom tawv biobased uas muab cov qeb seem tom qab siv lawm los ua, ib daim ntaub non woven, ib lub hnab ntawv kraft uas rov siv dua tau thiab ib lub thawv ntawv uas lwj tau raws caj ces ntuj, xaiv los txhawb kev tiv thaiv ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Ken14 Kev Ntim Npias yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ken14 Kev Ntim Npias xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ken14 Kev Ntim Npias yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Qhov Loj & Ntim: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Cov Ntsiab Lus: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Thev Naus Laus Zis Tsim Khoom: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Kev Sib Tw Tsim Qauv: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Kev Tshawb Fawb: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Kev Txhawb Siab: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Lub Sij Hawm Ua Hauj Lwm: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Txheej Txheem Ua Hauj Lwm: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Cov Tswv Cuab Pab: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu