West Lake Beer Kev Ntim Npias los ntawm China Resources Snow Breweries

Qhov qauv tsim West Lake Beer Kev Ntim Npias los ntawm China Resources Snow Breweries yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

West Lake Beer Kev Ntim Npias

los ntawm China Resources Snow Breweries

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

28,322

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163374

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog West Lake Beer Kev Ntim Npias

West Lake Beer yog ib qho kev tsim ntim khoom rau npias hauv fwj. Qhov kev tsim no muab los ntawm cov toj roob hauv pes ntawm West Lake nyob rau Hangzhou, uas txhais tus Choj Tu Ncua (Broken Bridge) thiab Peb Lub Pas Dej Uas Pom Lub Hli (Three Ponds Mirroring the Moon) ua cov cim duab abstract. Cov ntawv sau muab tus qauv sau ntawv seal script los sib xyaw nrog tus qauv sau ntawv calligraphy ntawm tiam Song Dynasty. Sab nraud lub thawv muab ua tiav nrog kev nias kub thiab ib daim yas matte kom kov mos thiab du. Lub fwj yog tsim los ntawm iav ntsuab zoo tshaj plaws, uas txwv teeb ultraviolet thiab pab khaws tus tsw qab ntawm cov npias cia. Cov pej thuam pob zeb uas pom nyob rau ntawm lub fwj qhia txog qib muaj zog ntawm txhua yam tsw qab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

West Lake Beer Kev Ntim Npias yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. West Lake Beer Kev Ntim Npias xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. West Lake Beer Kev Ntim Npias yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Qhov Loj & Ntim: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Cov Ntsiab Lus: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Thev Naus Laus Zis Tsim Khoom: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Kev Sib Tw Tsim Qauv: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Kev Tshawb Fawb: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Kev Txhawb Siab: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Lub Sij Hawm Ua Hauj Lwm: The project was designed and developed in December 2022 in Beijing.
Txheej Txheem Ua Hauj Lwm: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Cov Tswv Cuab Pab: Qiguang Li, Celine Zhou, Xiaowei He