To Meet Kev Tsim Qauv Ntim Txiv Apple los ntawm Ziqiong Li

Qhov qauv tsim To Meet Kev Tsim Qauv Ntim Txiv Apple los ntawm Ziqiong Li yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

To Meet Kev Tsim Qauv Ntim Txiv Apple

los ntawm Ziqiong Li

Tus Neeg Siv: ONE DESIGN Brand Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,439

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163720

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog To Meet Kev Tsim Qauv Ntim Txiv Apple

Qhov kev tsim qauv no siv kev zoo nkauj yooj yim nrog cov xim ci ntsa iab. Lub txiv apple loj tshwj xeeb nyob rau saum daim npog ntim khoom tsim kom muaj qhov pom tau zoo heev. Qhov tshwj xeeb no ua rau lub hnab ntim sawv tawm hauv txhua qhov chaw tso khoom, pab cov neeg yuav khoom yooj yim txheeb paub cov khoom tom qab. Nws kuj tsim lub hom lag luam cov duab pom, txhim kho kev paub txog lub hom thiab ua tiav lub hom phiaj kev lag luam ntawm kev nco tau zoo dua los ntawm kev pom ntau zaus.

Qhov Lees Paub

Txog A' Design Award Nyiaj

To Meet Kev Tsim Qauv Ntim Txiv Apple yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. To Meet Kev Tsim Qauv Ntim Txiv Apple xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. To Meet Kev Tsim Qauv Ntim Txiv Apple yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Qhov Loj & Ntim: 350mm*350mm*120mm
Cov Ntsiab Lus: Brand identity, super symbols, creativity, interaction
Thev Naus Laus Zis Tsim Khoom: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Kev Tshawb Fawb: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Kev Txhawb Siab: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Lub Sij Hawm Ua Hauj Lwm: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Txheej Txheem Ua Hauj Lwm: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Cov Tswv Cuab Pab: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.