Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev los ntawm Chuan Zhang

Qhov qauv tsim Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev los ntawm Chuan Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2025

Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev

los ntawm Chuan Zhang

Tus Neeg Siv: Chuan Zhang

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

10,036

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164550

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev

Hong Lou Meng Dream Ten yog ib qho tsim qauv ntim khoom siab tshaj rau baijiu, ib hom cawv ceev thaum ub ntawm Suav teb. Lub duab raj cawv raug tsim raws li kab ru tsev ntawm Grand View Garden, ib qhov chaw hauv phau ntawv keeb kwm Dream of the Red Chamber. Cov qauv nplooj txiv tsawb raug muab tso ua txheej ncig lub raj cawv, ua rau xav txog cov ris tsho nti. Lub raj cawv yog ua los ntawm cev thib zoo tshaj thiab ua kom tiav nrog cloisonne enamel, ib txoj kev txua khoom lag thaum ub ntawm Suav teb. Cov xim sib txawv ua rau lub duab pom tseeb rau qhov muag. Lub duab pab kom yooj yim tuav thiab qhib, thiab cov ntawv qhia meej qhia tau cov ntsiab lus ntawm khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hong Lou Meng Dream Ten Kev Ntim Cawv Ceev tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Qhov Loj & Ntim: 150*300*115mm
Cov Ntsiab Lus: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Thev Naus Laus Zis Tsim Khoom: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Kev Sib Tw Tsim Qauv: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Kev Tshawb Fawb: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Kev Txhawb Siab: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Lub Sij Hawm Ua Hauj Lwm: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Txheej Txheem Ua Hauj Lwm: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Cov Tswv Cuab Pab: Chuan Zhang