Joy To Go Ntim Khoom los ntawm Du Qingyu and Zhang Jun

Qhov qauv tsim Joy To Go Ntim Khoom los ntawm Du Qingyu and Zhang Jun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2025

Joy To Go Ntim Khoom

los ntawm Du Qingyu and Zhang Jun

Tus Neeg Siv: Joy Studio

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,639

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165104

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Joy To Go Ntim Khoom

Cov ntim khoom xa zaub mov ceev Joy To Go koom nrog tus cwj pwm me me ntxim hlub hu ua Joy nrog zaub mov, tsim ib qho kev tsim qauv sib haum xeeb thoob plaws hauv cov ntim khoom. Cov ntsiab lus ua si no tsis yog tsim los rau kev lom zem xwb tab sis kuj qhia txog cov txheej txheem qhib ntim khoom. Piv txwv li, tus cwj pwm uas muaj hamburger saum taub hau raug qhia hauv cov ntim khoom hamburger. Cov khoom xyaw hamburger ntau tuaj yeem pom maj mam tsuas yog tom qab cov neeg siv qhib lub hau. Tsis tas li ntawd, cov ntim khoom tuaj yeem siv dua, vim cov qauv tuaj yeem rho tawm los tsim cov ntawv cim phau ntawv, uas pab txhawb kev paub txog ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Joy To Go Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Joy To Go Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Joy To Go Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Qhov Loj & Ntim: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Cov Ntsiab Lus: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Thev Naus Laus Zis Tsim Khoom: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Kev Sib Tw Tsim Qauv: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Kev Tshawb Fawb: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Kev Txhawb Siab: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Txheej Txheem Ua Hauj Lwm: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Cov Tswv Cuab Pab: Du Qingyu
Zhang Jun
Kev Qhuas Duab: Du Qingyu