Moutai Prince Lub Thawv Ntim Fwj Cawv los ntawm Chengdu Wanjiazu Technology Co., Ltd

Qhov qauv tsim Moutai Prince Lub Thawv Ntim Fwj Cawv los ntawm Chengdu Wanjiazu Technology Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2025

Moutai Prince Lub Thawv Ntim Fwj Cawv

los ntawm Chengdu Wanjiazu Technology Co., Ltd

Tus Neeg Siv: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

192,019

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #169050

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Moutai Prince Lub Thawv Ntim Fwj Cawv

Moutai Prince yog ib qho kev tsim qauv ntim rau ib lub fwj cawv Suav uas ntim tau 500 ml. Lub hauv paus fwj muab nws tus duab nkhaus los ntawm lub plaub noob zaub maj, thiab sab saum toj ua zoo li ib lub paj zaub maj tabtom tawg. Lub hau ua duab T muab cov qauv nplooj paj zaub maj los sib xyaw nrog ib daim duab kos ntawm tsib tus noog qus dej. Lub hau raug ua los ntawm kev nias hlau kom tawm duab, uas tsim tau ib qho txheej nqaim muaj peb sab uas zoo nkauj heev. Lub hauv paus raug ua kom tiav nrog ib txheej mos zoo li ntaub velvet uas tuav tau xis nkaus. Cov xim siv yog xim kua txhuv uas ntxim hlub nrog cov xim tooj liab thiab kub ci. Ib daim ntawv lo ua kab nkhaus rau ntawm ib qho keeb xim ntshav paj wisteria raug puag ncig los ntawm cov qauv pob kws nplej kub.

Qhov Lees Paub

Txog A' Design Award Kub

Moutai Prince Lub Thawv Ntim Fwj Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Moutai Prince Lub Thawv Ntim Fwj Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moutai Prince Lub Thawv Ntim Fwj Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Qhov Loj & Ntim: A bottle contains 500ml
Cov Ntsiab Lus: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Thev Naus Laus Zis Tsim Khoom: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Kev Sib Tw Tsim Qauv: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Kev Tshawb Fawb: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Kev Txhawb Siab: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Txheej Txheem Ua Hauj Lwm: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Cov Tswv Cuab Pab: General Manager and Design Director: Jingan Jia