Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Ntim Khoom Competition Category.
KubNtim Khoom· 2025
Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv
by PepsiCo Design and Innovation
A' Design Award Kub Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #169156The Design
About Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv
Hard Dew 2024 yog ib qho kev tsim ntim khoom rau cov dej haus cawv uas npaj txhij haus tau kiag, tsim rau cov neeg siv uas yog neeg laus. Qhov kev tsim no nthuav txoj zog ntawm lub npe Mountain Dew mus rau hauv ib hom uas tsim rau cov neeg laus. Hom rau Teb Chaws Asmeskas siv cov duab tattoo ntawm cov neeg caij maus taus loj. Hom rau Asia-Pacific tsim tib lub tswv yim los ntawm ib tug zaj, uas kuj yog ib yam uas nquag siv ua tattoo. Tus zaj raug pom ua xim xiav ci thiab xim ntsuab ci lam lug kom lub thawv muaj tus yam ntxwv siab tawv thiab muaj sia. Qhov kev ntim khoom no yog npaj los nthuav tus cwj pwm ntawm lub npe uas paub zoo rau cov neeg laus uas haus cawv.
The Recognition
About the A' Design Award Kub
Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mountain Dew Hard Dew 2024 Kev Ntim Khoom Rau Dej Haus Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
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