Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj by PepsiCo Design and Innovation

Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj

by PepsiCo Design and Innovation

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj

Doritos Fiera Preta 2024 yog ib qhov ntim khoom noj txom ncauj tsim tawm tsawg tsawg uas tau tsim rau Feira Preta, uas yog qhov kev sib sau loj tshaj plaws ntawm cov neeg tawv dub li kab lis kev cai nyob rau Latin America. Feira Preta pib ua ib lub khw muag khoom 16 xyoo dhau los thiab loj hlob mus ua ib lub koob tsheej peb hnub uas muaj kev sib pauv khoom siv thiab khoom muaj lub ntsiab lus tseem ceeb, kev khaws cia cov hauv paus keeb kwm thiab kev txawj ntse raug muab hla ntawm ib tiam mus rau ib tiam. Cov duab kos ntawm lub ntim no tau tsim los ntawm peb tus kws kos duab ntawm Preta Comics, uas yog ib qhov haujlwm ntawm Feira Preta Institute uas txhawb nqa cov kws kos duab tawv dub hauv zos. Qhov kev tsim no muaj lub hom phiaj los ua kom cov suab uas feem ntau tsis raug hnov tau nrov tuaj.

The Recognition

About the A' Design Award Nyiaj

Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Doritos Fiera Preta 2024 Ntim Khoom Noj Txom Ncauj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
Inspiration: As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

Read the Press Release