Marlenka Ntim Khoom los ntawm David Kantor

Qhov qauv tsim Marlenka Ntim Khoom los ntawm David Kantor yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Marlenka Ntim Khoom

los ntawm David Kantor

Tus Neeg Siv: Marlenka International s.r.o.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

18,016

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170016

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Marlenka Ntim Khoom

Kev tsim dua tshiab ntawm Marlenka lub ntim khoom tsom mus rau tus qauv tsim uas huv si thiab txawv uas ua kom muaj qhov pom muaj zog ntawm lub txee thiab qhov sib txawv kom meej thoob plaws cov khoom. Lub txheej txheem ntim khoom raug tsim los haum rau ntau hom ncuav qab zib thiab khoom qab zib ua los ntawm zib ntab, siv txoj hauv kev muaj qauv los qhia qhov txawv ntawm cov tsw qab, hom, thiab qhov loj. Qhov zoo nkauj saib tau zoo heev ua kom cov khoom ntxim nyiam ntau, thaum cov khoom siv tshiab thiab cov thev naus laus zis luam ntawv siab lees paub qhov zoo tshwj xeeb. Tus qauv tsim zoo no tsis yog tsuas ua kom cov neeg siv khoom muaj kev paub zoo dua xwb tab sis tseem ua kom Marlenka lub hom npe thiab qhov chaw hauv kev ua lag luam muaj zog tuaj.

Qhov Lees Paub

Txog A' Design Award Tooj

Marlenka Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Marlenka Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Marlenka Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Qhov Loj & Ntim: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Cov Ntsiab Lus: marlenka, redesign, packaging,
Thev Naus Laus Zis Tsim Khoom: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Kev Sib Tw Tsim Qauv: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Kev Tshawb Fawb: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Kev Txhawb Siab: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Txheej Txheem Ua Hauj Lwm: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Cov Tswv Cuab Pab: David Kantor
Radek Vysocký
Vojtěch Halamíček
Kev Qhuas Duab: David Kantor
Petr Vaněk