Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag los ntawm Chushan Design

Qhov qauv tsim Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag los ntawm Chushan Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag

los ntawm Chushan Design

Tus Neeg Siv: Shenzhen Chushan Design Culture Group Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,599

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170073

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag

Kaigua yog ib qho tsim qauv ntim rau cov hnab tea uas muaj rau hlua dai. Lub thawv sab nraud yog ib lub thawv xauv yooj yim uas ntev 115 ntawm 120 ntawm 35 mimlivas, muaj qhov loj tsim los rau kev siv ib txhais tes thiab rau kev taug kev ncig. Sab hauv ntej muaj ib cov xim pink teev tseg thiab cov ntawv Suav uas raug kub nyob rau saum. Cov ntaub ntawv qhia txog qhov qab zib thiab khoom lag luam raug muab ntxiv rau ntawm cov ntawv nplaum, uas txo qhov siv ntau ntawm cov ntawv luam thiab pov tseg khoom ntim. Sab hauv, cov hnab aluminum foil raug kaw ruaj uas ntev 100 ntawm 120 mimlivas pab khaws cov tea kom tshiab. Tsib lub cim los ntawm I Ching sib txaus rau tsib qhov qab zib tea, thiab ib qho lus txhais raug luam tawm rau sab nraub qaum ntawm txhua lub hnab.

Qhov Lees Paub

Txog A' Design Award Tooj

Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kaigua Kev Ntim Zaub Mov Tsheb Tshuaj Tea Bag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Qhov Loj & Ntim: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Cov Ntsiab Lus: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Thev Naus Laus Zis Tsim Khoom: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Kev Sib Tw Tsim Qauv: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Kev Tshawb Fawb: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Kev Txhawb Siab: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Txheej Txheem Ua Hauj Lwm: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Cov Tswv Cuab Pab: Yin Peng
Mai Jingjing
Wang Kaixin
Kev Qhuas Duab: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.