Kolompeh Kev Zais Khoom Khob los ntawm Sajad Izadi

Qhov qauv tsim Kolompeh Kev Zais Khoom Khob los ntawm Sajad Izadi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Kolompeh Kev Zais Khoom Khob

los ntawm Sajad Izadi

Tus Neeg Siv: Reza Sweets and Nuts

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,400

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170085

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kolompeh Kev Zais Khoom Khob

Kolompeh yog ib qho tsim khoom zais rau cov khob qub Kerman uas muaj hmab txiv kws thiab ua qab zib nrog kua txiv hmab. Lub thawv yog tsim los ntawm cardboard uas muab pleev nrog cov khoom siv dej ua qauv kom khoom zais tsis ua rau ib puas tsav yam huab cua puas tsuas. Kev kos duab npog saum lub thawv, qhia txog cov cim uas tau txais kev tshoov siab los ntawm cov poj koob yawm txwv Kerman, uas muaj tus hwj huam ntev thiab tsoos tsho zam nrog cov qauv Persian. Cov xim kub thiab cov xim luam ntawm zoo nkauj qhia txog kev zoo, thiab txhua tus xim qhia txog ib qho qab zib tshwj xeeb. Cov khob khab tso rau hauv nrog cov ntawv qee ntsev noj tau qhov chaw rau khoom noj. Tsim khoom no txuas ntawm kev kos duab hauv zos nrog kev muag khoom niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Tooj

Kolompeh Kev Zais Khoom Khob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kolompeh Kev Zais Khoom Khob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kolompeh Kev Zais Khoom Khob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Qhov Loj & Ntim: Width:224mm Depth:55mm Height:224mm
Cov Ntsiab Lus: Packaging design, Sweets , Design, Graphic Design, Illustration
Thev Naus Laus Zis Tsim Khoom: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Kev Sib Tw Tsim Qauv: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Kev Tshawb Fawb: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Kev Txhawb Siab: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Lub Sij Hawm Ua Hauj Lwm: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Txheej Txheem Ua Hauj Lwm: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Cov Tswv Cuab Pab: Graphic Designer: Sajad Izadi
Kev Qhuas Duab: Graphic Designer: Sajad Izadi