Woosmell Lub Ntim Khoom Tsw Qab by Sun Wang and Sun Xi

Woosmell Lub Ntim Khoom Tsw Qab by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Woosmell Lub Ntim Khoom Tsw Qab

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Lub Ntim Khoom Tsw Qab

Woosmell yog ib qho kev tsim ntim khoom uas siv tau dua tshiab rau ib lub npe tsw qab. Lub hnab sab nraud puab zoo li hnab ntim su thiab yog xuas Tyvek los ua, uas yog ib hom ntawv siv tshuaj tsim uas ruaj khov heev. Tom qab qhib cov khoom lawm, lub hnab tseem siv tau nqa mus ua ib yam khoom siv txhua hnub, li ntawd lub ntim khoom thiaj tsis raug muab pov tseg. Txhua ib txheej muaj ib lub pob cork tso pa tsw uas txuas rau ntawm caj dab lub raj tsw qab. Ib txoj xov paj rwb nyob hauv lub pob cork nqa cov kua thiab tso ib qho pa tsw qab zib tawm tsis siv nplaim taws. Qhov kev tsim no txuas kev tsw qab nrog kev siv tau zoo rau lub neej txhua hnub.

The Recognition

About the A' Design Award Nyiaj

Woosmell Lub Ntim Khoom Tsw Qab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Woosmell Lub Ntim Khoom Tsw Qab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Woosmell Lub Ntim Khoom Tsw Qab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi