Ghaffari Lub Thawv Ntim Khoom Tshuaj by Wallrus Design Studio

Ghaffari Lub Thawv Ntim Khoom Tshuaj by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Ghaffari Lub Thawv Ntim Khoom Tshuaj

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Ghaffari Lub Thawv Ntim Khoom Tshuaj

Ghaffari yog ib qho kev tsim thawv ntim khoom uas tau tsim rau ib pab khoom tshuaj. Qhov kev tsim no ua raws li txoj kev minimal (kev tsim yooj yim) uas tau muab cov ntsiab uas tsis tseem ceeb tshem tawm kom pom cov ntaub ntawv tseem ceeb meej dua. Cov tsiaj ntawv loj thiab pom tseeb nrog rau cov xim tshwj xeeb ntawm lub npe pab kom cim tau yooj yim thaum nyob rau saum txee. Cov ntawv lo raug tsim los ntawm txoj kev siv thev naus laus zis in-mould labeling. Lub tswv yim pom ntawm qhov muag tau raug hloov kom haum rau cov khoom uas muaj qhov ntev dav thiab loj me sib txawv, yog li ib hom lus xwb npog tau tag nrho cov khoom huv tibsi. Lub hom phiaj yog los muab ib lub cim uas tawg ua ntau qhov sau ua ke kom sib haum thiab pab kom loj hlob tau mus rau ntau lub khw thiab ntau txoj kev tshaj tawm.

The Recognition

About the A' Design Award Nyiaj

Ghaffari Lub Thawv Ntim Khoom Tshuaj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ghaffari Lub Thawv Ntim Khoom Tshuaj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ghaffari Lub Thawv Ntim Khoom Tshuaj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.