Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav by Chushan Design

Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2025

Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Colors

The Design

About Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav

Gushu Jinzhu yog ib lub thawv khoom plig tsim los rau cov txiv longan qhuav. Lub thawv siv tus qauv muaj lub hau thiab lub hauv paus thiab ntsuas tau 360 ntawm 240 ntawm 90 milli-meters. Sab nraud pom ib tsob ntoo longan uas muaj hnub nyoog ntau pua xyoo nrog cov ntawv sau nplaum kub, cov duab txaug thiab ob tug Loong sib qhaib nrog cov hmab longan. Ib daim ntawv sab hauv piav txog txoj kev ua txiv qhuav raws kev cai ib txwm ua thiab qhov ua haujlwm tiv thaiv av noo. Lub thawv ntim tau plaub lub hwj acrylic uas muaj daim ntawv lo hais txog tsob nroj thiab ib lub tais tshuaj yej celadon ci uas ntsuas tau 130 milli-meters uas siv ua lub phaj rau txiv hmab txiv ntoo. Xim liab txiv kab ntxwv qhia txog lub sijhawm ua koob tsheej zoo siab.

The Recognition

About the A' Design Award Kub

Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Gushu Jinzhu Lub Thawv Ntim Txiv Hmab Txiv Ntoo Qhuav ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Dimensions & Packaging: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tags: Dried Fruit, Loong, Song, Ceramics, food
Production Technology: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Design Challenge: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Research: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiration: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Project Duration: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Operation Flow: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Team Members: Yin peng
Li linlin
Zeng menghao
Image Credits: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.