Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim los ntawm Alan Guo

Qhov qauv tsim Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim los ntawm Alan Guo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim

los ntawm Alan Guo

Tus Neeg Siv: Beijing Planetarium

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

21,578

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172225

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim

Lub raj ntim dej kub no yog ib feem ntawm cov khoom tsim ntau yam uas muaj xws li cov tem, cov ntawv cim phau ntawv, cov kab xev, cov hnab nqa khoom thiab lwm yam khoom. Tau txais kev tshoov siab los ntawm cov neeg taug kev saum ntuj, cov qauv tsim qhia txog kev tsis muaj qhov hnyav thiab tshawb nrhiav kev sib raug zoo ntawm tib neeg thiab lub qab ntuj khwb. Los ntawm lub khob uas ya saum huab cua nrog lub ntsiab lus ntawm qhov chaw saum ntuj mus rau lub hnab nqa khoom uas muaj ib txhais tes tuav tus neeg taug kev saum ntuj txoj hlua txoj sia, txhua yam khoom sawv cev rau zaj dab neeg muaj tswv yim. Cov khoom sau no muaj lub hom phiaj los txhawb kom cov neeg pej xeem xav paub txog lub qab ntuj khwb thiab txhawb kev xav uas muaj laj thawj thiab zoo siab txog tib neeg qhov chaw nyob hauv nws.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Planetarium Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Qhov Loj & Ntim: 25*40cm Inflatable bag, Screen printing
Cov Ntsiab Lus: Planetarium, Cultural and Creative Merchandise, Universe
Thev Naus Laus Zis Tsim Khoom: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Kev Sib Tw Tsim Qauv: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Kev Tshawb Fawb: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Kev Txhawb Siab: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Lub Sij Hawm Ua Hauj Lwm: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Txheej Txheem Ua Hauj Lwm: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.