Qhov qauv tsim Shengquan Kev Tsim Ntim Dej Cawv los ntawm Ningbo Mebox Brand Design Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Shengquan Kev Tsim Ntim Dej Cawv

los ntawm Ningbo Mebox Brand Design Co., Ltd

Tus Neeg Siv: China Resources Snow Breweries (China) Qinghai Sales Branch

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,676

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172352

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shengquan Kev Tsim Ntim Dej Cawv

Shengquan yog ib qho kev tsim ntim dej cawv uas tau txais lub tswv yim los ntawm kab lis kev cai Tibetan. Lub raj yaus siv xiav ntsuab xiav uas piav txog qhov dawb huv ntawm dej khoom Kunlun, nrog rau nyiaj xim uas ua rau xav txog tej roob nyob saum toj siab uas muaj daus dawb npog. Cov duab qauv ntawm cev tsoos tsho Tibetan thiab cov qauv ntoo khaub laig zoo siab tau muab sib txuas nrog kev tsim khoom niaj hnub no. Cov ntawv sau meej thiab cov xim muaj zog ua rau daim ntawv qhia yooj yim nyeem. Daim ntawv qhia thiab lub thoob sab nraud yog tsim los ntawm ntawv siv dua tau. Lub raj yaus yog ua los ntawm iav thiab lub thawv kaw yog ua los ntawm hlau. Lub thoob ntim muaj qhov ntev 238 millimeters, dav 75 millimeters, thiab siab 75 millimeters.

Qhov Lees Paub

Txog A' Design Award Tooj

Shengquan Kev Tsim Ntim Dej Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Shengquan Kev Tsim Ntim Dej Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Shengquan Kev Tsim Ntim Dej Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Qhov Loj & Ntim: 238mm*75mm*75mm
Cov Ntsiab Lus: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Thev Naus Laus Zis Tsim Khoom: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Kev Sib Tw Tsim Qauv: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Kev Tshawb Fawb: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Kev Txhawb Siab: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Txheej Txheem Ua Hauj Lwm: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Cov Tswv Cuab Pab: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang