Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu

Xi Feng Jiu Tian Qi yog ib qho kev tsim lub thawv ntim rau cov cawv baijiu Suav qib siab. Lub raj cawv yog muab cov crystal hauv zos los tsim, muab kub los electroplate thiab kho kom zoo nkauj nrog cov paj ntaub uas siv laser txaug. Lub hau raj yog muab aluminium alloy los ua thiab teem nrog cov crystal txiav zoo li pob zeb diamond. Tus qauv ntawm lub hau raj muab los ntawm lub mom phoenix uas cov nkauj nyab hnav thaum ub nyob rau tebchaws Suav. Lub thawv khoom plig yog muab acrylic los ua thiab muaj ib tug qauv tshwj xeeb. Lub hau qhib sawv zoo li ib daim ntaub thaiv thiab maj mam nthuav tawm lub raj cawv. Qhov kev txav no ua rau nco txog kev tshem daim ntaub npog ntsej muag liab hauv kev ua tshoob Suav ib txwm muaj.

The Recognition

About the A' Design Award Tooj

Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Xi Feng Jiu Tian Qi Lub Thawv Ntim Cawv Baijiu ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan