Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu by Wen Liu

Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2026

Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu

Congtai Huofenzi yog ib qho kev tsim qauv thawv ntim rau cov cawv baijiu Suav uas npaj rau cov neeg siv hluas. Lub tswv yim ntawm qhov pom yog nyob ntawm txoj kev txav ntawm dej thiab tus yam ntxwv nquag ntawm cov molecules hauv cawv, uas qhia tawm los ntawm ib lub cim nruab nrab hu ua Lub Qhov Muag Ntawm Lub Zog. Lub raj mis muaj cov duab tsim tawm (embossed) uas muaj kev txav thiab ib lub cim khw muag khoom uas txawb rau saum daim phiaj resin. Ib qho qhov khoos raws duab ntawm nruab nrab ntawm lub raj mis pab kom tuav tau yooj yim. Lub thawv sab nraud qhwv nrog daim ntawv uas muaj duab kab ntoo, thiab ntau txheej ntawv tshwj xeeb ua ke tsim ib tug qauv ntws mus los uas ua rau nco txog roob thiab dej.

The Recognition

About the A' Design Award Kub

Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Congtai Huofenzi Lub Thawv Ntim Cawv Baijiu ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li