Congtai Huofenzi V10 Kev Ntim Fwj Cawv by Wen Liu

Congtai Huofenzi V10 Kev Ntim Fwj Cawv by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2026

Congtai Huofenzi V10 Kev Ntim Fwj Cawv

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

61,053

Verified Award Winner

Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Kev Ntim Fwj Cawv

Congtai Huofenzi V10 yog ib qho kev tsim ntim khoom rau cawv baijiu qib siab, thiab nws yog thawj qhov tso tawm uas siv lub ntsiab zaj sawv xyoo zodiac hauv Huofenzi V Series. Daim duab kos rau ntawm lub fwj qhia txog ib tug nab uas raug ntxias los ntawm tus ntxhiab tsw qab ntawm cawv Congtai baijiu, taug kev los deb thiab hloov cev tom qab haus. Tus nab nkhaus ua ib tug duab V uas sib xyaw nrog lub logo ntawm series no. Cov qauv duab molecule thiab poov xab, txhuv thiab cov paj ntaub ib txwm muaj raug muab xaws rau hauv tus nab lub cev. Daim duab kos raug muab lo rau lub fwj iav los ntawm txheej txheem hlawv decal. Lub fwj muaj qhov ntev 105 x 105 x 308 milliv.

The Recognition

About the A' Design Award Kub

Congtai Huofenzi V10 Kev Ntim Fwj Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Congtai Huofenzi V10 Kev Ntim Fwj Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Congtai Huofenzi V10 Kev Ntim Fwj Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang