Guojiao 1573 Lub Thawv Ntim Cawv Baijiu by Wen Liu

Guojiao 1573 Lub Thawv Ntim Cawv Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Guojiao 1573 Lub Thawv Ntim Cawv Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Lub Thawv Ntim Cawv Baijiu

Guojiao 1573 yog ib qhov kev tsim lub thawv ntim uas muaj tsawg tsawg rau ib hom cawv baijiu Suav qib siab. Qhov kev tsim no rub tswv yim los ntawm tus zaj (loong), uas yog ib tug duab coj hmoov zoo hauv haiv neeg Suav tej kab lis kev cai. Kev puab peb-sab (3D) qhia tus zaj tawm rau ntawm lub raj cawv thiab lub thawv sab nraud tib si, thiab qee feem ntawm tus zaj tseem muab zais rau hauv cov duab thawv. Lub raj cawv yog tsim los ntawm ib txoj kev ci av nplaum hauv qhov cub qub txeeg qub teg thiab yog siv tes puab. Lub thawv luaj li 205 x 170 x 295 milimev. Lub duab uas ntsiag to thiab zoo nkauj caw tus neeg siv los tshawb nrhiav thiab qhib lub thawv.

The Recognition

About the A' Design Award Nyiaj

Guojiao 1573 Lub Thawv Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Guojiao 1573 Lub Thawv Ntim Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Guojiao 1573 Lub Thawv Ntim Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li