Zhang Gong Lao Jiu Kev Ntim Cawv by Wen Liu

Zhang Gong Lao Jiu Kev Ntim Cawv by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Zhang Gong Lao Jiu Kev Ntim Cawv

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

22,620

Verified Award Winner

Verify Award Status for #173416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu Kev Ntim Cawv

Zhang Gong Lao Jiu yog ib qho kev tsim ntim khoom rau cov cawv baijiu Suav uas muab khaws cia ntev. Lub raj mis yog muab ua los ntawm av nplaum terracotta uas nyias tsis du thiab muaj cov duab tshwm hauv nplaim, thiab tus qauv zoo li cov duab hloov mus tsis npaj tseg ntawm cov laujkaub av uas puab saum lub log kiv. Daim nplaim uas tsis du muab lub raj mis ib qho zoo heev rau kev kov. Lub hau yog ua los ntawm yas uas muaj tus qauv zoo li kab ntoo thiab ua raws li cov qauv kaw tseg nruj. Lub thawv sab nraud muab cov ntoo cork ntuj tsim los thiab hlau ua ke, ntxiv kev tiv thaiv kub thiab txeeb kev ntaus kom thauj mus los tau nyab xeeb. Qhov kev tsim no yog tsom rau kev kov.

The Recognition

About the A' Design Award Nyiaj

Zhang Gong Lao Jiu Kev Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zhang Gong Lao Jiu Kev Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zhang Gong Lao Jiu Kev Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensions & Packaging: 120mm*120mm*280mm
Tags: Natural, Rustic, Time-Tempered, Eco-Conscious
Production Technology: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Design Challenge: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Research: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiration: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Project Duration: November 2024, Shenzhen, China
Operation Flow: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li