Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.
NyiajKev Tshaj Tawm· 2026
Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag
Client: D-Bue Wettbewerb
A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category
Verified Award Winner
Verify Award Status for #173864The Design
About Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag
D-bue yog ib qho kev sib tw suab paj nruag tshwj xeeb: txhua ob xyoos, cov tub ntxhais kawm uas raug xaiv los ntawm cov tsev kawm suab paj nruag hauv tebchaws German nthuav tawm lawv cov tswv yim kos duab ntawm tus kheej hauv ntau lub rooj mloog suab paj nruag. Bloom tau tsim ib lub tswv yim kev sib txuas lus tshwj xeeb rau hom kev sib tw no. Lub hom phiaj tseem ceeb yog ib tug duab puab suab uas muaj kev txav dynamic tsim los ntawm kev pom suab 3D. Nws pib los ntawm pob ntseg tib neeg thiab puab nws tus kheej raws li lub cim suab uas tau tsim rau qhov kev sib tw no ua ib lub cim ntawm kev sim tshiab, tej yam uas tsis tau hnov dua. Lo lus tshiab Unheardible ntxiv rau qhov pom thiab ua kom pom tau thiab nco tau yooj yim.
The Recognition
About the A' Design Award Nyiaj
Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Unheardible Kev Ua Cim Npe rau Kev Sib Tw Suab Paj Nruag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Dimensions & Packaging
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Tags
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- Production Technology
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Design Challenge
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Inspiration
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Project Duration
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Operation Flow
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Team Members
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
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