A Moment of Joy Ntim Cawv by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

A Moment of Joy Ntim Cawv

by Weijun Xu

Client: Weijun Xu

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #175695

View at A' Design Award Press Release Award Badge

Colors

The Design

About A Moment of Joy Ntim Cawv

A Moment of Joy yog ib qho kev tsim ntim cawv uas tau kev tshoov siab los ntawm paj txiv duaj, uas yog lub cim ntawm kev tiv taus thiab kev zoo nkauj ntxim hlub. Lub raj mis yog tsim los ntawm iav pom tshab, uas raug tsim los ntawm txheej txheem nchuav ua ib daim ntawm qhov kub siab uas tsim tau cov nplaim khoob du thiab nkhaus tsis tu ncua. Lub hau kaw yog tsim los ntawm tib cov khoom thiab muaj tus duab zoo li paj txiv duaj uas txuas ntxiv lub duab ntawm lub raj mis. Lub cev pom tshab qhia tau cov kua nyob sab hauv thiab ua rau qhov kaj thiab duab ntxoov ntxoo ci tawm. Lub thawv sab nraud siv daim ntawv uas zoo rau ib puag ncig nrog kev nias duab me ntsis. Tus duab yooj yim ntawd koom nrog cov duab kev xav ntawm Sab Hnub Tuaj nrog kev tsim niaj hnub no.

The Recognition

About the A' Design Award Tooj

A Moment of Joy Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. A Moment of Joy Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. A Moment of Joy Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu