Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab los ntawm Tomohiro Kaji

Qhov qauv tsim Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab los ntawm Tomohiro Kaji yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

NyiajVev Xaib· 2026

Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab

los ntawm Tomohiro Kaji

Tus Neeg Siv: Kadowakamatsu Inc

Tus Yeej A' Design Award Nyiaj hauv Pawg Vev Xaib

34,855

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181494

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab

Book Text: Vev Xaib Tuam Txhab Kadowakamatsu tsim dua tshiab txoj kev sib txuas lus ntawm kev muag vaj tsev los ntawm kev tso tsev ua kev cai lij choj kab lis kev cai. Los ntawm kev sib xyaw ua ke cov ntsiab lus hauv cheeb tsam, cov ntawv sau tshwj xeeb, thiab ib txoj kev khiav dej num tswj hwm, qhov kev tsim qauv hloov ib lub vev xaib tuam txhab mus rau ib lub platform piav dab neeg. Nws piav txog tus nqi hauv nroog dhau ntawm cov qauv nqi los ntawm kev siv chaw thiab kev sib txuas lus ntawm cov neeg siv, ua kom muaj kev taug kev ntau txoj kev thiab kev koom tes sib txheej nrog cov ntawv nyeem, duab, thiab cov haujlwm, tsim dua tshiab tus nqi hauv nroog raug pom li cas.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kadowakamatsu Primary Function: Vev Xaib Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Qhov Loj & Ntim: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Cov Ntsiab Lus: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Thev Naus Laus Zis Tsim Khoom: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Kev Sib Tw Tsim Qauv: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Kev Tshawb Fawb: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Kev Txhawb Siab: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Txheej Txheem Ua Hauj Lwm: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Cov Tswv Cuab Pab: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Kev Qhuas Duab: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama