Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital los ntawm Fabrix World

Qhov qauv tsim Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital los ntawm Fabrix World yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

NyiajKev Tshwm Sim· 2026

Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital

los ntawm Fabrix World

Tus Neeg Siv: FabriX

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshwm Sim

21,480

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181845

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital

Book Text: Qhov kev teeb tsa ntawm ComplexCon Hong Kong 2025 tau nthuav qhia ib puag ncig kev muag khoom uas tau tsim los ntawm ib qho phygital system uas sib xyaw kev tsim qhov chaw thiab cov interactive interfaces. Cov AR sim hnav kiosks, cov displays uas muab tso rau hauv thiab ib qho mobile pre order interface tau tsim ua ib txwm pom tam sim no sim tam sim no xaj tam sim no qeb. Cov ntsej muag reflective khoov thiab cov qhov sib qhib ntau txoj kev tau coj kev sib txuas, thaum kev sau ntaub ntawv integrated tau pab tau real time feedback rau kev tsim khoom raws li qhov xav tau, qhia txog ib txoj kev sib xyaw rau cov ib puag ncig kev muag khoom zam niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Digital Fashion Primary Function: Kev Nthuav Qhia Khaub Ncaws Zam Digital yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Qhov Loj & Ntim: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Cov Ntsiab Lus: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Thev Naus Laus Zis Tsim Khoom: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Kev Sib Tw Tsim Qauv: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Kev Tshawb Fawb: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Kev Txhawb Siab: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Lub Sij Hawm Ua Hauj Lwm: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Txheej Txheem Ua Hauj Lwm: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Cov Patent: Copyrights belong to FabriX World, 2025
Cov Tswv Cuab Pab: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress