Massaya Kev Muab Cev Ntim Cawv los ntawm BRANDiT.

Qhov qauv tsim Massaya Kev Muab Cev Ntim Cawv los ntawm BRANDiT. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2014 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2014

Massaya Kev Muab Cev Ntim Cawv

los ntawm BRANDiT.

Tus Neeg Siv: BRANDiT.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

17,460

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #32564

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Massaya Kev Muab Cev Ntim Cawv

Massaya yog ib lub thawv zoo nkauj tsim los ntim ob lub raj cawv. Feem ntau cov thawv ntim cawv tsim los teeb ncaj nraim thiab raug pov tseg tom qab rho cov raj tawm. Massaya muaj lwm txoj hauv kev uas siv tau dua thiab. Lub thawv ntim dav (horizontal), vim cawv zoo tshaj yog khaws cia raws li txoj hauv kev ntawd, thiab nws zoo li ib phau ntawv qub. Lub qhov khawb sab hauv raug txiav kom haum rau ob lub raj, tuav lawv nyob ruaj khov. Txoj kev kaw siv ob daim ntaub tim ib sab thiab ob daim me me ntxiv, yog li tsis tas yuav siv sticker. Lub thawv no muaj peev xwm ntim dua tshiab lossis siv ua ib yam khoom zoo nkauj txawb rau saum thab.

Qhov Lees Paub

Txog A' Design Award Hlau

Massaya Kev Muab Cev Ntim Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Massaya Kev Muab Cev Ntim Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Massaya Kev Muab Cev Ntim Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Qhov Loj & Ntim: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Cov Ntsiab Lus: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Thev Naus Laus Zis Tsim Khoom: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Kev Sib Tw Tsim Qauv: The biggest challenge was to transform the concept into a functional design.
Kev Tshawb Fawb: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Kev Txhawb Siab: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Lub Sij Hawm Ua Hauj Lwm: Winter 2013
Txheej Txheem Ua Hauj Lwm: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Cov Tswv Cuab Pab: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Kev Qhuas Duab: Vicken Demirdjian