Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design by Kelvin Chan

Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

ToojKev Tshwm Sim· 2020

Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

A' Design Award Tooj Winner in Kev Tshwm Sim Category

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Colors

The Design

About Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design

Feel the Vineyard yog ib qho kev tsim qauv exhibition tsim los rau ib lub rooj sib tw kev lag luam cawv thiab cawv haus muaj zog nyob hauv Hong Kong. Daim qauv siv nplaim av 833 metos square thiab muaj chaw rau 255 lub npe cawv. Lub ntsiab lus yog ib lub tsev npuaj cawv (winery). Ntoo, nyom, thiab hlau yog cov khoom siv tseem ceeb. Cov qauv ntoo ua kom nco txog cov thoob cawv qub, thaum nyom qhia txog ib lub vaj txiv hmab. Cov txee hlau muaj xov tau xaiv los ua chaw tso khoom saib kom txuag chaw thiab pab kom yooj yim hloov pauv qauv teeb tsa. Ib phab ntsa hnov tsw qab qhia txog ntau yam tsw qab ntawm cawv Australia, thiab muaj ib lub bar cawv uas muaj chaw so thiab sim qab ncauj cawv.

The Recognition

About the A' Design Award Tooj

Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Feel The Vineyard Kev Tshuam Tswv Yim: Exhibition Design ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council