Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.
ToojNtim Khoom· 2020
Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award Tooj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #87649The Design
About Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb
Huanghongying yog ib qho tsim qauv zom rau cov plaub yeeb uas loj hlob rau saum roob ntawm Guizhou. Lub thawv sab nraud yog tsim los ntawm daim carton uas hnyav sib npaug, uas yooj yim nqa, thauj mus los thiab siv dua tshiab. Cov plaub yeeb raug faib ua cov hnab me me sib cais, yog li txhua feem yuav tau siv tsis cuam tshuam rau lwm feem. Cov duab kos tes npog tag nrho lub thawv sab nraud thiab qhia txog huab cua saum roob plaub yeeb, thaj chaw ib puag ncig ntuj tsim los thiab cov txheej txheem loj hlob uas siv rau hauv lub vaj plaub yeeb. Cov ntaub ntawv tseem ceeb raug teev tseg ntawm ib sab ntawm cov duab kos. Qhov kev tsim qauv no pab cov neeg yuav khoom pom qhov chaw tuaj thiab kev zoo ntawm cov plaub yeeb.
The Recognition
About the A' Design Award Tooj
Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Huanghongying Kev Zom Tshuaj Rau Cov Plaub Yeeb ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensions & Packaging
- Width345mm x Depth 165mm x Height 85mm
- Tags
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Production Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Design Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Project Duration
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Team Members
- Designer:Wei Dai
Creative Director:Kun Luo - Image Credits
- Designer Wei DAI,Huanghongying,2017
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