Iridescent Ntim Tshuaj Yej los ntawm Chieh Yu Chiang

Qhov qauv tsim Iridescent Ntim Tshuaj Yej los ntawm Chieh Yu Chiang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Iridescent Ntim Tshuaj Yej

los ntawm Chieh Yu Chiang

Tus Neeg Siv: Pin Shiang Tea Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,584

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #88575

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Iridescent Ntim Tshuaj Yej

Txoj haujlwm no sib txuas ua ke rau sab hnub tuaj thiab sab hnub poob kev kos duab, kev ua neej thiab kev coj noj coj ua rau hauv tib daim duab, nws siv cov cwj mem txhuam cwj mem nrog cov xim tiag tiag thiab cov ntaub ntawv sib txawv thiab cov txheej txheem luam ntawv. Lub zog ntawm cov khaub zig txhuam thiab xim ntawm number case sawv cev rau saj ntawm Taiwanese tshuaj yej, tiag tiag li xim thiab shimmering zaj duab xis sawv cev cov ntsiab lus zoo. Ntxoov ntxoo thiab teeb, virtuality thiab yog cov tswvyim tseem ceeb ntawm qhov kev tsim no. Txhawm rau txhawm rau xom lees daim duab ntawm cov tshuaj yej kab lis kev cai, pob ntawv no sim siv ib qho kev xav tshiab thiab tsim qauv los qhia nws rau ntau tiam thiab hauv ntiaj teb.

Qhov Lees Paub

Txog A' Design Award Tooj

Iridescent Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Iridescent Ntim Tshuaj Yej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Iridescent Ntim Tshuaj Yej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Qhov Loj & Ntim: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Cov Ntsiab Lus: Iridescent, Tea, Art, Shadow, Light, Packaging design
Thev Naus Laus Zis Tsim Khoom: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Kev Sib Tw Tsim Qauv: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Kev Tshawb Fawb: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Kev Txhawb Siab: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Lub Sij Hawm Ua Hauj Lwm: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Txheej Txheem Ua Hauj Lwm: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Cov Tswv Cuab Pab: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Kev Qhuas Duab: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao